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Emerging Markets

Dallas/Fort Worth, Austin, Houston, San Antonio

Denver, and several surrounding communities in the Greater Denver Metro area

Growth Is a Strategic Priority


Carl's Jr.® operates in the western U.S. We are recruiting candidates to develop exclusive franchise territories in Colorado, Hawaii, and Texas.

Carl's Jr. and Hardee's franchise territories in the U.S.

Hardee's® operates in the midwestern and eastern U.S. We are seeking qualified franchisees to develop, own, and operate Hardee's restaurants in our priority markets, including Pennsylvania, New York, Michigan, Wisconsin, New England, and other states throughout the midwestern and eastern U.S.

Development Guidelines

Our new Contemporary Star Prototype is designed with brilliant innovations to improve work flow and restaurant management.

  • Open kitchen layout with easy access to drive-thrus and dining
  • Self-ordering kiosks
  • Digital menu boards
  • Double drive-thrus

The Contemporary Star Prototype building size is driven by unit economics and may be expanded by:

  • Rear expansion - more storage
  • Front expansion - more seating
  • Side expansion - larger restrooms
  • Drive-thru - additional payment window
Download Spec Sheet

Our Contemporary Star interior design has a clean contemporary look that appeals to a large cross section of our customers from baby boomers to millennials. The youthful, colorful, inviting design elicited a 98% positive reaction in customer feedback.

Development Requirements

Physical Description

  • Site Sq. Footage: 24,000 - 30,000+
  • Building Sq. Footage: 2,500 - 3,037
  • Dining Sq. Footage: 910 - 1,216
  • Bathroom Sq. Footage: 281 - 326
  • Drive-Thru Stack: 7+
  • Seating Capacity: 54 - 72

Preferred Demographics*

  • Residential Population: 25,000+
  • Daytime (Workplace) Population: 11,000
  • Ages 18 - 49: 55%
  • Family Size: 3.3
  • Annual Growth Rate: 205%
  • Homeownership: 66%
  • Average Household Income: $35K+

*Within a 2-mile radius

Flexible Facility Design

The CKE development platform allows our franchisees to take advantage of a wide range of real estate sites, to develop for efficiency, and to lower ongoing operating costs.


Carl's Jr. and Hardee's restaurants can be built into an existing structure. Our flexible End-Cap designs include benefits such as:

  • Minimizes capital investment and risk
  • Cost-effective way to enter smaller communities


The conversion of an existing building to a CKE model, like the end-cap, includes the benefits of an existing structure:

  • Minimizes capital investment and risk
  • Cost-effective way to enter smaller communities


Carl's Jr. and Hardee's restaurants can be designed to fit almost any location or space, including non-traditional spaces such as:

  • Airports
  • Amusement parks
  • Malls/food courts

*All designs of non-traditional spaces go through an approval process with CKE to meet brand standards and to offer the utmost efficiency.