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Emerging Markets
Dallas/Fort Worth, Austin, Houston, San Antonio
Denver, and several surrounding communities in the Greater Denver Metro area
The Brand
Brand Recognition Is Everything
Products
Our menus are designed to give fast food customers what they want:
Bigger, Better, Burgers & Biscuits
Carl's Jr.® and Hardee's® have a strong track record of successfully developing new premium products to lead the category in taste, quality, and innovation. As an industry leader, we have consistently out-delivered all other quick-service restaurants in product development since our founding. Staying on top requires that we continue to lead the way in the products we serve through taste, quality, and innovation.
Advertising
BRAND RECOGNITION IS EVERYTHING
At Carl's Jr.® and Hardee's® our brand sets us apart from the competition. Our advertisements are created to be so bold and memorable that they've been known to crash internet video servers. Our taglines deliver bold statements and our visuals are designed to keep viewers wanting more. EAT LIKE YOU MEAN IT.
Stats
National Advertising Buy
- Our two banners covered enough markets in the U.S. to make the purchase of national cable media efficient when promoting same product simultaneously
- Increases media weights in well-penetrated markets by 50%+ over spot TV buys
- Provides a base of media in new/under-penetrated markets
- Helps establish demand in future expansion markets
- Maximized our use of national cable in the intervening years, with national cable target rating points (TRPs) now representing approximately 20% of total annual TRPs we buy, with the remaining 80% coming from our spot TV buys
- Entertainment franchise tie-ins with X-men, Superman, Halo, Spiderman, Call of Duty: Black Ops III keep the brand up to date and relevant
Industry Firsts
As an industry leader, we have consistently out-delivered all other quick-service restaurants in product development since our founding. Staying on top requires that we continue to lead the way in the products we serve through taste, quality, and innovation.
- SIT-DOWN RESTAURANT QUALITY
- 100% BLACK ANGUS BEEF BURGERS
- LOW-CARB BURGERS
- CHARBROILED COD FISH SANDWICHES
- CHARBROILED TURKEY BURGERS
- HAND-SCOOPED™ ICE CREAM SHAKES & MALTS
- PORTOBELLO MUSHROOM BURGERS
- JALAPENO BURGERS
- "MEAT-ON-MEAT" BURGERS
- MADE-FROM-SCRATCH™ BUTTERMILK BISCUITS
- HAND-BREADED CHICKEN TENDERS & SANDWICHES
- ALL-NATURAL BURGER LINE
History
PREMIUM PRODUCTS, BETTER BURGERS
It's 1941, a young Carl N. Karcher and his wife, Margaret, make a leap of faith and borrow $311 to purchase a hot dog cart. One cart grows to four, and within five years, Carl's Drive-In Barbecue opens with hamburgers on the menu.
Over the years, Carl's has continued its growth with an emphasis on quality, service, and cleanliness, pioneering concepts such as partial table service and self-serve beverage bars. The introduction of our Fresh Baked Buns™ in 2013 and our All Natural Burger™ in 2015 confirm our constant emphasis on product innovation and represent our focus on satisfying the tastes of young, hungry consumers.
1941
Carl Karcher opens hot dog cart in Los Angeles
1964
Carl Karcher Enterprises (CKE) incorporates
1997
CKE acquires Hardee's®
2001
Andy Puzder named CEO of CKE, Inc.
2006
CKE rolls out new logo and embarks on full-scale re-imaging and remodeling capital plan
2012
National cable TV advertising used for both banners
2013
Acquired by Roark Capital Group
2015
CKE rolls out its All-Natural Burger line
Social Media & Digital Reach
121,495
Followers
2,270,991
Fans
68,679
Followers
509,146
Period Views
1,304,421
Site Visits