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Brand

Succulent, juicy, mouth-watering, premium burgers are the legacy of Carl's Jr.®

Innovation is what drives our passion to create new premium products that lead the category in taste and quality. Together with our sister brand, Hardee’s, we put the best of both brands under one roof. Our best-in-class menu features our streamlined Star Burgers line up, our premium 100% Angus Beef Thickburgers; Hand-Scooped Real Ice Cream Shakes; and our Hand-Breaded Chicken Tenders. At Carl’s Jr. the food is the franchise™ and our award-winning products speak for themselves.


Discover our full menu at CARLSJR.COM.

Innovation is what drives our passion to create new premium products that lead the category in taste and quality. Together with our sister brand, Hardee’s, we put the best of both brands under one roof. Our best-in-class menu features our streamlined Star Burgers line up, our premium 100% Angus Beef Thickburgers; Hand-Scooped Real Ice Cream Shakes; and our Hand-Breaded Chicken Tenders. At Carl’s Jr. the food is the franchise™ and our award-winning products speak for themselves.


Discover our full menu at CARLSJR.COM.

Staying relevant in the ever -changing QSR landscape is key to connecting with our consumers.

Our national media buy reaches a wide audience. With an emphasis on digital, our consumer outreach through multi-platform engagement is the most effective way to keep our fans hungry for our products and thirsty for deals.


We are enhancing our digital outreach and consumer interaction with loyalty programs, app development, email marketing, online ordering & delivery, and website upgrades. We strive to stay relevant and connected with how users interact with our brand.


Visit our consumer website at CARLSJR.COM.

    Forward thinking and a brazen approach to food and dining has given Carl’s Jr. an edge in the QSR industry.

  • Carl's Jr. Food Bag - Flavor Lit by Fire

    Food Innovation

    Our product development team keeps our menus fresh with bold new product concepts and flavor combinations to entice a variety of consumer flavor profiles.

  • Carl's Jr. Food Bag - Flavor Lit by Fire

    Marketing Innovation

    With new market strategies combining digital platforms with loyalty programs while engaging our fans via exclusive social media opportunities, we’ve moved beyond the traditional and into a whole new level of consumer interaction and fandom.

  • Carl's Jr. Food Bag - Flavor Lit by Fire

    Restaurant Innovation

    With an increased demand for off-premise dining, we are enhancing our model for take-away & delivery and evolving our on-premise dining strategy. Our FUTURE FORWARD strategy for restaurant design uses state of the art technology to track orders, fulfillment, and delivery so we can continue to have the best guest experience.

  • Carl's Jr. Food Bag - Flavor Lit by Fire

    Growth Innovation

    Our steady expansion throughout the US and all over the world has been a methodical growth using innovative data-driven process. With tools to analyze the prospect of new territories our growth has been very successful.